How can the following steps help me learn marketing more effectively?
Read and record marketing cases thoroughly.
You don't know anything about the industry before you start. However, unless it is a professional and technical industry, a person who has studied marketing is competent. Those who have studied marketing can be said to learn and understand a market and industry in the shortest amount of time.
How should it be done?
The solution is to read and record marketing cases thoroughly. For example, if you want to learn about real estate, you should first read a lot of industry reports, macro policies, regional policies, typical regional real estate market reports, and finish the establishment of an impression of an industry by analyzing and summarizing.
This, of course, is insufficient; we must also read and study a large number of cases; through the study of marketing and promotion of the class of JIANG Yuwei explicit and searchable information, we can easily find the industry's ideas and means; for example, if we look at real estate advertising, what can we see?
Advertising slogans, promotional techniques, design presentation techniques, project cycle, product design theory, product features............
So, by reading and studying the two major aspects, we can easily move away from purely theoretical marketing studies and into the real world.
Personal selling and marketing practices.
People who have never worked in sales do not understand marketing. Only those who have done face-to-face sales and marketing can truly understand theoretical marketing, understanding consumers, the meaning of consumer psychology and consumer behavior, and so on.
And doing sales will hone your eloquence, expression, quick thinking, customer understanding, and communication skills, all of which are essential for future employment in marketing.
Learning how to practice creativity and copywriting.
Marketing of all ideas to become reality is inextricably linked to the ability of creativity and copywriting. If your marketing does well because it is better than competitors at meeting market demand, then how you do so is dependent on the power of creativity and copywriting.
As a result, during your school years, you should engage in a lot of practice, learning to summarize the fundamental skills of creativity, copywriting, and hands-on skills.
To keep up with the times, thought and vision are required.
To have a keen ability to capture marketing channels and promotions, fully understand the media and market emerging forces, and to keep up with the times, such as the characteristics of new media in the mobile Internet era, methods of operation, traditional marketing and new media combined with the ways and means, the new era of corporate channel distribution livestock, and other understanding.
Marketing is a very practical discipline that requires extensive knowledge and a lot of practice, as well as being skilled at analysis and summarization and being able to combine theory and practice.
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